ALSAFFARINI, Enas; AWWAD, Bahaa Subhi. The Impact of Data Privacy Concerns on Customized Marketing Effectiveness: Evidence from the Jordanian Market. EuroMid Journal of Business and Tech-Innovation (EJBTI), [S. l.], v. 5, n. 2, p. 20–32, 2026. DOI: 10.51325/dt3jr955. Disponível em: https://iejbti.com/index.php/1/article/view/121. Acesso em: 15 jul. 2026.