A., Pushpa; K.P, Jaheer Mukthar. Meta-Brand Engagement and Willingness to Buy: Exploring the Pre-Adoption Behavior on Emerging Digital Platforms. EuroMid Journal of Business and Tech-Innovation (EJBTI), [S. l.], v. 3, n. 3, p. 67–79, 2024. DOI: 10.51325/ejbti.v3i3.200. Disponível em: https://iejbti.com/index.php/1/article/view/82. Acesso em: 1 mar. 2026.